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Text File | 1992-12-27 | 11.7 KB | 737 lines | [TEXT/MCS ] |
- Copyright © 1991, David A. Works
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- PROPOSAL
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- For
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- John Doe
- ABC Company
- 123 Easy Street
- Anytown, MT 59937
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- Random Excess
- 123 Main Street
- God's Country, USA 10000
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- David A. Works
- Marketing Representative
- (303) 752-5007
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- December 25, 1992
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- Table of Contents
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- Executive Overview 1
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- Your Business Objectives 3
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- Recommendation 4
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- Product Information 7
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- Pricing 7
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- Implementation Plan 8
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- Support Team 9
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- Corporate Overview 10
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- Summary 11
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- References 12
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- Executive Overview
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- Even though there are computers on just about everyone’s
- desk, productivity hasn’t increased during the last ten
- years. The reason is that most people have replaced other
- machines (typewriters and calculators, for example) with a
- computer. It is important for your company to achieve
- maximum productivity from your investment in its people and
- office machines. The gap between using a computer as a
- typewriter or a calculator and using it as a productivity
- device (saving time and being more creative) is bridgeable
- by learning more about what your computer is capable of
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- Random Excess Proposal
- Page 1
- Confidential
- John Doe has identified several needs within your
- organization. Your current specific needs are to:
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- • decrease costs
- • improve productivity
- • consolidate vendors
- • upgrade job skills
- • improve coverage
- • secure the future
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- Random Excess has reviewed the objectives of ABC Company
- and is the ideal resource to meet these objectives. We can
- provide a wide variety of options tailored to fit your
- business needs.
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- Based on your business objectives, we recommend our complex
- widgetry. The benefits of the Random Excess solution are
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- • reduced costs
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- • state-of-the-art technology
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- • single point-of-contact
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- • 10 million years of widget research
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- Financial Impact
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- Based on your current business needs implementation of this
- solution results in this financial impact:
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- Monthly savings $550.00
- Annual savings $6,600.00
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- Random Excess offers XYZ Corporation a unique opportunity
- for high quality service while focusing on the bottom line.
- By implementing this proposal, Random Excess will
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- • increase your profits by reducing costs
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- • maintain or increase the quality of your service with
- state-of-the-art technology
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- • consolidate vendors to a single-point-of-contact
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- • provide premier customer service
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- • increase the productivity of your employees
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- Random Excess Proposal
- Page 2
- Confidential Your Business Objectives
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- In the international widget industry, products play a
- critical role in business success. Random Excess
- understands that we must satisfy your specific needs to wind
- and keep your business. With this in mind, our analysis
- included
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- • analyzing your current situation
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- • consulting with your other vendors
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- • surveying select employees
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- • discrete financial analysis
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- Based on this analysis and discussion with XYZ Corporationis
- personnel, we identified the following needs:
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- • Cost for complex widgetry continues to rise to
- unacceptable levels. In the past, XYZ Corporation has
- attempted to decrease these costs by using various vendors,
- with marginal or no success.
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- • Your ability to conduct business has been negatively
- affected by inadequate service and outdated technology. It
- is important to XYZ Corporation to have an efficient and
- reliable product source.
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- • XYZ Corporation has been dissatisfied with your vendors’
- responsiveness after the sale. Not only must XYZ
- Corporation contact multiple vendors to resolve problems,
- but the response is frequently slow. At times, it is unclear
- how to contact vendor’s customer service department.
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- In addition, because XYZ Corporation continues to grow and
- requires additional complex widgetry, you’ll need a widget
- vendor that can provide high quality, secure,
- state-of-the-art services.
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- Random Excess Proposal
- Page 3
- Confidential
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- Recommendation
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- In response to the specific needs and issues and to the
- business objectives that XYZ Corporation’s staff have
- expressed, we recommend the following Random Excess
- solution: Gizmo® Complex WidgetMaster.
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- Random Excess manufactures the Gizmo® Complex WidgetMaster
- at its top secret factory in Las Cruces, New Mexico using
- the latest in widget technology. Due to the location of
- your plant, we propose to provide shipping FOB Santa Fe
- where there is a fully modernized rail yard.
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- The beauty of our particular widget is in its ability to
- adapt to changing environments and conditions within
- nanoseconds. This is particularly important for OEM's like
- XYZ Company whose products must withstand many changes in
- the course of its usage.
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- Random Excess will also include an advertising allowance
- (soft dollars) equal to 1% of all complex widgets purchased.
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- Random Excess Proposal
- Page 4
- Confidential
- Random Excess will guarantee our products for a period not
- to exceed 2 years with all service costs to our account.
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- In summary, the Random Excess solution will align your
- systems with your business strategy.
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- Normal Widget Gizmo® Complex WidgetMaster
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- Weight 1500 lbs. 12 lbs.
- Useful Life 25 minutes 15 years
- Guarantee n/a 2 years
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- Random Excess Proposal
- Page 5
- Confidential
- Product Information
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- Gizmo® Complex WidgetMaster
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- Accounting Codes
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- After each use, Random Excess dials a 2 or 3-digit
- accounting code that you assign. The code identifies the
- call on the invoice as belonging to a particular department,
- client or project. Calls cannot be completed if the code is
- not entered. You can assign or reassign up to 999
- accounting codes as needed.
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- Benefits
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- • Helps you identify abuse through accountability.
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- • Lets you bill back long distance charges by client,
- department or project.
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- • Saves accounting time and costs by detailing the invoice
- for you.
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- • Because you have up to 999 accounting codes, you have
- all the flexibility you need to assign and reassign codes as
- needed. The control is in your hands.
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- Random Excess Proposal
- Page 6
- Confidential
- Pricing
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- Gizmo® Complex WidgetMaster Pricing Schedule
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- 100 500 1,000 10,000
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- $15.95 $14.95 $13.95 $9.95
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- Random Excess Proposal
- Page 7
- Confidential
- Implementation Plan
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- When XYZ Corporation accepts this proposal, we will begin
- this action plan to implement this proposal:
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- • Return signed copies of all orders, purchase orders,
- contracts.
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- • Ship your product via Tumbuktu RailCars, Inc.
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- • Check your [widgetry after shipment
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- • Follow-up with Keg beer party featuring Molson Golden®
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- XYZ Corporation’s order will be personally followed through
- the appropriate phases to ensure a smooth transition to
- Random Excess. In addition, your widgets will be reviewed
- after shipment to ensure XYZ Corporation receives every
- possible benefit from Random Excess.
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- Random Excess Proposal
- Page 8
- Confidential
- Support Team
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- Premier customer service is an area in which we have a
- long-standing reputation for excellence. Random Excess will
- provide XYZ Corporation with all the support necessary to
- guarantee a proactive rather that a reactive level of
- service. This means that Random Excess can and will meet
- any change in your needs.
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- Although our products make us a better widget company, it is
- our people who set us apart. The members of the following
- Random Excess’s Support Team will be personally responsible
- for assuring that all XYZ Corporation’s objectives are met.
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- John Doe
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- Senior Account Executive. Leader of your Support Team.
- Responsible for developing customer product applications and
- solutions. Recommends most efficient and effective Random
- Excess solution. Overall responsibility for account
- management. Please call ...555-1212
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- Richard Roe
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- Customer Service. Responsible for coordinating shipment,
- installation, implementation, provides on-going customer
- service contact, handles billing inquiries and adjustments.
- Please call ...555-1212
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- Joe Dokes
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- Technical Support. Responsible for designing your custom
- product, plan, etc, so that you receive the greatest
- possible benefit from your Random Excess product, service
- and to provide data and technical support to your support
- team. Please call ...555-1212
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- Customer Service Hot Line
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- A XYZ Corporation Customer Service Representative is
- available seven days a week, 24 hours a day to handle any
- problems with your service and product. Please call
- ...555-1212
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- Random Excess Proposal
- Page 9
- Confidential
- Corporate Overview
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- Random Excess, with headquarters in Las Cruces, New Mexico
- was started in October, 1086 by lost Apache gold miners.
- Today Random Excess has expanded into all major countries of
- the world and has offices located on every continent
- including the Arctic and Antarctic.
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- In Fiscal Year 1991, Random Excess did over $12 billion in
- sales with a net profit of $1 billion. Ranom Excess is
- solely dedicated to the pursuit of better widgetry. We
- market no other products.
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- Random Excess presently employs 55,000 people worldwide with
- no office containing more than 50 employees including the
- headquarters office in Las Cruces. This leads to complete
- decentralization of management and allows all employees to
- determine their own course of action.
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- Random Excess maintains a highly sophisticated testing
- facility in the desert outside Las Cruces. This facility hs
- been responsible over the years for such innovations as
- sliced bread, the wheel, rocket science, and toilet paper.
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- The product line of Random Excess although limited to widget
- production is capable of producing thousands of varieties of
- widgets to meet the needs of our changing clientele.
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- Random Excess Proposal
- Page 10
- Confidential
- Summary
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- The purpose of Random Excess’s analysis has been to identify
- methods of assisting XYZ Corporation in the achievement of
- its profit-oriented goals.
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- Analysis of Random Excess’s needs reveals that by
- implementing the Random Excess recommendation, XYZ
- Corporation will realize a net profit improvement. This is
- achieved by substantially reducing current widget
- expenditures.
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- The Random Excess solution, Gizmo® Complex Widgetry, not
- only provides XYZ Corporation with an attractive price,
- higher quality, and another source of supply, but will also
- reduce initial expenses due to our current promotions.
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- Through Random Excess’s superior “hands-on” approach to the
- customer service team, implementation of services will be
- accomplished in a timely, professional manner, with frequent
- follow-up visits with appointed XYZ Corporation staff. It
- is Random Excess’s intent to earn a strong, trusting
- relationship with XYZ Corporation secured through quick,
- smooth service transition and organized, open communication
- between both companies. The Random Excess customer service
- team will be available 24 hours a day, 365 days a year.
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- In short, Random Excess’s recommendation presents a
- lucrative business opportunity in positive financial terms,
- superior product quality, and dedicated customer support.
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- Random Excess respectfully requests your serious
- consideration to begin a long-term, solid relationship
- between Random Excess and XYZ Corporation.
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- Random Excess Proposal
- Page 11
- Confidential
- References
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- Chuck Wagon Western Enterprises 555-1220
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- Jim Dandy Happy Clothes 110-1105
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- Elvis Presley c/o Star 230-1111
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- Random Excess Proposal
- Page 12
- Confidential
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